Creed Foodservice

Creed Foodservice

Software Used:

“We wanted to provide our customers with an added value solution that is unique. Saffron is easy to implement into a business. The system is very easy to use and helps support users in staying compliant with current legislation.”

At Creed Foodservice we are a food wholesaler distributing food across a range of sectors (care, education, destination leisure and much more). We were founded in 1972, and currently have three depots servicing the majority of the United Kingdom.

What initiated the implementation of a catering management solution was that we wanted to provide our customers with an added-value solution that is unique. General feedback that we receive from customers is that they wanted a solution to make managing allergens and recipe costs easier and more transparent.

We chose Fretwell Downing Hospitality and Saffron because we liked the idea of the recipe builder module: it provides a ‘one stop shop’ of information for our customers and their bespoke recipes. The system is very easy to use and helps support users in staying compliant with current legislation.

In terms of getting started, we found that Saffron is easy to implement into a business. We upload our full product catalogue on the system with allergen, nutritionals and customer pricing so the customer is set up almost instantly.

Consumers are becoming more nutritionally inclined and are starting to demand transparency within the food chain. Saffron provides detail for consumers to help guide their decision when choosing food.

Rosie Ward, Technical Manager, Creed Foodservice

2020 Fretwell-Downing Hospitality